website
I gave the website a fun, cleaner new look. I wanted to make the website a place where it would be easy to look through the available pets, and put an emphasis on their in person thrift shops. I added mini animations here and there to spruce up the site and make it fun to look through.
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The newsletter to the right would be a monthly letter that comes to your email, detailing events for the month, as well as any other information that might be needed.
about the change
I revamped the original Cause for Paws brand by giving it a new logo, and entirely new brand guidelines. I went with a bold and colorful style, utilizing cute illustrations and simple typography to make the company appear inviting and user friendly. I made sure the new photography style used only bright, clear photos to make the animals up for adoption look as lovable as possible.
