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Sun and Seed is an hypothetical food line that uses fun illustrations and eye catching branding to push the idea that health food doesn't have to be boring
about the brand
The idea behind Sun and Seed was to create healthy snacks that had fun and playful branding, usually seen on junk food, to show that healthy snacking can be just as exciting. All of the food is also packaged without plastics, and made easily recyclable or reusable, so consumers know that they are not contributing to the waste problem when buying this brand
packaging design
The packaging relies on bright colors and bold illustrations, that work across different mediums. Click through to see the packaging on cans, boxes, and bags.
marketing
The marketing is playful and a little tongue in cheek to appeal to a younger audience. Most of the advertising would be done through social media where it could reach people trying to find healthier options.
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